Hisense Australia and New Zealand has appointed Gideon Lui to the role of head of marketing for Australia and New Zealand.
Since joining Hisense in 2021, Lui has led the brand’s digital marketing and e-commerce remits.
Prior to his career at Hisense Australia, Lui has built an extensive background in customer experience, previously working in project management and design positions, where he led the curation of a range of point-of-sale activations.
Finn Zhang, MD of Hisense Australia, said: “We are thrilled to promote Gideon to the role of Head of Marketing.
“Since joining our team in 2021, Gideon’s knowledge and expertise has been instrumental in reinforcing Hisense’s priorities of innovation, performance, and user experience when retailing our suite of consumer electronics and home appliances.
“We look forward to harnessing his proven track record, to continue to deliver on our mission of providing Australians and Kiwis with high-quality consumer products, at attainable price points."
Lui said: “Having worked at the coalface of the customer experience for many years, I’m excited to embrace my new role and continue to evolve the ways in which we engage with current and prospective customers.
Lui will be based at Hisense Australia’s headquarters in Melbourne with the appointment effective immediately.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.