In a service industry people and culture could not be more important. That's why we've added a new category to the AdNews Agency of the Year awards to recognise it.
The People and Culture award is open to any agency, marketing team, media or adtech company operating in the marketing communications industry in Australia and will award workplaces that are investing in people, committing to diversity and driving a strong culture within their organisation.
We know that People and Culture is one of the top priorities for media and creative agencies as well as adtech companies and client side marketing organisations.
But it's not just about hiring and recruiting - it's about what businesses do to keep people motivated and loyal, how they promote a strong internal culture, the policies they put in place to make flexible working the norm and recruitment strategies that encourage broader diversity.
Entries are open now until 18 January, and entering is much easier now through our digital hub. Get the Entry Kit here.
"We are extremely proud to be able to work with AdNews in supporting this introduction to their awards categories,” said Dene Gambotto, Director of iknowho, the founding partner of the category. “Working closely with marketing talent, we hear first hand which companies are raising the bar when it comes to people and culture. We want to celebrate those companies who celebrate their teams and this is a fantastic opportunity to do that."
Other new categories this year:
Brand of the Year has been introduced to recognise strong brands in Australia. It's open to any consumer-facing brand with marketing and/or brand operations based in Australia and recognises the output, performance and commercial outcomes, as well as the structure, leadership and performance of the team. The category is open for clients to enter their brand directly, or for agencies to enter their clients in recognition of their joint successes.
In-house/Bespoke Agency of the Year category will celebrate the innovative approaches and bespoke client agency models set up to deal with the changing demands of advertisers and media.
Production Agency of the Year has been added to recognise this key side of the industry.
Small Agency of the Year is also evolving to recognise that small independent shops and small agencies that are part of bigger networks face different challenges and so we'll consider these separately.
You can find all the details on these new awards, and how to enter, plus the entry kit here.
Our presenting partner is realestate.com.au and Twitter is our engagement partner. Our supporting sponsors include Adshel, iknowho, Nova Entertainment, The Trade Desk, ThinkTV, Val Morgan. Associate sponsors are Adstream, BlueStarWeb and Royal Auto.
Join us at The Star Sydney on 9 March for the 30th AdNews Agency if the Year Awards, help us celebrate 30 years of great advertising and be part of that legacy.
Entries Close Wednesday 18 January 2017. Judging period is for work created between 1 January and 31 December 2016.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
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