GEN8 launches to help business, marketers and agencies become generative AI-ready
Generative AI strategy consultancy, GEN8, has launched to reshape the way businesses, marketers, and agencies work.
GEN8 provides generative AI strategy, training and governance advisory to teams across APAC, working with clients on a project or sprint basis. Generative AI Sprints are a hands-on, three to four week program blending strategy, training and governance. Standalone trainings are modular, allowing clients to upskill over days, weeks or months.
All engagements leverage GEN8’s AI toolkit, filtering hundreds of generative AI models, tools and platforms into real-world scenarios assisting businesses’ with their go-to-market journey, from strategy and design to marketing communications.
Tim Sharp, GEN8 founder and principal, said GEN8i is optimistic about the seismic shift to generative AI and believes that businesses taking a people-first approach will be among its most successful adopters; reinvesting productivity gains into strategy, innovation and growth.
“With so much excitement around the technology, focusing on AI fluency, responsibility and application to real marketing challenges is more important than ever," he said.
"Ultimately, the businesses, marketers and agencies focused on becoming generative AI-ready today will be the ones best placed to turn new ways of working into new competitive advantages over the months and years to come."
Alongside GEN8, Sharp is also developing an "AI for Marketers" course with the Scott Galloway-founded online business school Section, beginning in October as part of a shared vision to create the world’s leading AI for Business curriculum.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.