Sports and entertainment agency Gemba has been restructured into a new holding company,Tenka Group.
CEO Rob Mills will move into a group CEO role in a business and management restructure that sees the introduction of a new holding company, two new directors and a new managing director for Gemba.
The Gemba Group, the holding company with ownership of Gemba and Turnstile, will now be known as Tenka Group.
“We know that the fusion of insight, strategy and creativity builds great businesses that add real value to the sport and entertainment industry and its fans," says Mills.
"These opportunities reach beyond the current service and product offering of Gemba and Turnstile, so we designed a new structure to identify and develop these new businesses.”
Mills’ role will be based in London to ensure Tenka has a global orientation and to support the rapid growth of the Turnstile business, based in the UK since its launch in 2018.
Gemba employees Paula Marovitch and Clare Stewart-Hunter have been gifted equity in the business and will become directors of Gemba Australia.
Head of finance, Marovitch, and head of client services, Stewart-Hunter, have been with the Gemba for more than 13 and seven years, respectively.
Paula Marovitch will become CFO of Tenka Group and Clare Stewart-Hunter has been promoted to head of client and creative services, leading the marketing communication divisions within the business.
At the same time, director and head of marketing Andrew Condon will be promoted to managing director of Gemba.
Condon will oversee the insights, strategy, and marketing operations of the business. Gemba also plans to appoint a new divisional manager of marketing strategy, to be announced shortly.
Rob Mills congratulated Condon on his appointment and welcomed Marovitch and Stewart-Hunter to the Gemba Australia board.
He says: “I have spent much of the past five years in China and the U.K. and feel incredibly fortunate to have had a talented and passionate management team running Gemba. The elevation of Paula and Clare to the Gemba Board and the promotion of Andrew to managing director of Gemba is without doubt one of the highlights of my time in this business.”
Condon, who has spent close to 10 years at Gemba: “I am humbled by the opportunity to lead Gemba. While COVID-19 has and continues to present numerous challenges for the sport and entertainment industry, I am proud of the resilience and passion constantly on show from our people.
“2020 sees the Gemba business in a strong financial position, with good momentum. We believe there will be significant opportunities in a heavily disrupted market, and I am excited about leading Gemba through this next phase.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.