GE continues to keep things fresh in the marketing department. The US giant has reinvented itself in recent years with a string of clever content campaigns. But only time will tell whether they've done a great job with its latest offering – which features a shirtless Jeff Goldblum playing a piano while in a hot tub.
You read that correctly.
Pitched more as an awareness play of its GE Link lighting system, the ad features the cult actor re-uniting with the creative team behind the "Tim and Eric Awesome Show, Great Job!", Tim Heidecker and Eric Wareheim.
In the fake infomercial, Goldlum, playing what we suspect it a super-suave version of himself, tells viewers how he has largely lived the super-rich, super-famous lifestyle thanks to good lighting.
Enter GE's Link Lighting Solutions.
The lightbulbs themselves can be linked to a central hub, which in can be controlled by smartphone.
The ad, which turns up the hilariously-weird factor synonymous with Tim and Eric, is sure to generate tons of clicks and shares in the next few days as people try to figure out what they actually just saw.
CREDITS
Client: GE
Spot: "Enhance Your Lighting"
Agency: BBDO New York
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Michael Aimette
ACD/Art Director: Anne Lac
ACD/Copywriter: Judd Counsell
Group Executive Producer: Anthony Nelson
Senior Integrated Content Producer: Darbi Fretwell
BBDO Music Producer: Rani Vaz
Worldwide Senior Director: Brandon Fowler
Senior Director: Peter McCallum
Account Manager: Gabriela Benitez
Account Manager: Sam White
Assistant Account Executive: David Slifer
Production Company: PrettyBird
Director: Tim and Eric
Director of Photography: Andrew Wheeler
Line Producer: Hillary Calhoun
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