Outdoor advertising company Gawk Outdoor is rolling out a campaign in time to cheer on the Australian athletes.
Dubbed The Real Aussie Legends, the project features people who share names with famous athletes.
These almost-famous Australians will be showcased on their digital billboard network throughout regional Victoria.
Gawk has taken things one step further by getting gold medallist Matthew Mitcham, the retired Australian diver, to join in on the work.
"Let’s be real – as a young regional-focused billboard company, we couldn't afford to pay heaps of cash to entice actual sporting heroes to be a part of this campaign, so we went with the next best thing: everyday Aussies with legendary names. Our offer? The best story to tell at the pub and a $200 Woollies voucher," Gawk Outdoor GM Peter Upton said.
"Who needs gold medals when you've got groceries and a great yarn? Our goal was to have some fun and share some laughs with these nearly famous namesakes. Having Matthew Mitcham join us is like scoring the final point – it's the ultimate win for our campaign."
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