![](http://yaffa-cdn.s3.amazonaws.com/adnews/live/images/yafNews/featureImage/17133100556272.jpeg)
Game advertising platform iion has secured seed capital investment from Australian-based TEN13.vc, a global network-driven venture capital firm.
TEN13.vc led the successful funding round and is joined by co-investors Archangel and PixCapital.
The seed capital will fuel the growth of the game advertising platform, allowing iion to expand its team, accelerate its market penetration into the US and EU regions, and bolster its game publisher efforts in China.
The investment will also enhance iion’s product roadmap, focusing on Artificial Intelligence (AI) and Machine Learning (ML) automation to empower advertising across the entire gaming ecosystem.
Founded in 2019, iion centralises game inventory for advertisers across all gaming environments and offers publishers access to brand budgets and various monetisation opportunities. Its flagship product, immersiion, delivers a self-serve platform for creating, launching, and managing ad campaigns, featuring real-time analytics and integrated measurement tools.
TEN13’s co-founder and managing partner, Stew Glynn, said iion has developed a proprietary technology platform which intersects adtech and gaming, and solves real challenges faced by brands, advertisers, and game publishers.
"We believe in iion’s potential to build the centralised platform and are proud to have led their first funding round and are excited for the significant leap ahead," he said.
“iion’s co-founders have been at the forefront of digital and programmatic advertising since 2009. We frequently encounter adtech startups; this team stood out due to their significant progress with reputable publishers, agencies and DSPs."
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.