Following the success of Metaverse: The Next Ad Frontier in Sydney, AdNews brought a half-day conference to Melbourne.
Melbourne's marketers, agencies and publishers revealed their strategies on the next digital revolution, from world-first metaverse campaigns and NFTs to the next 5-10 years of disruption as Web 3.0 takes hold.
The conference included presentations from Meta ANZ marketing director Alexandra Sloane, Tennis Australia Metaverse and NFT manager Ridley Plummer, Dentsu Solutions ANZ CEO Chris Bower and Glenfiddich creative collaboration lead Ross Blainey.
Discover why Meta thinks 'no single company can build the metaverse'
Learn Sloane's tips on how can your business leverage the metaverse today?
Kathmandu CCO Eva Barrett, Vicinity Centers head of brand, marketing and experience Corrine Barchanowicz, Cricket Australia senior commercial advisor Abhi Arunachalam, Thinkerbell co-founder Adam Ferrier and Resolution Digital managing Director Benton Goodbrand were also featured in a panel.
Hear Ferrier talk about how Thinkerbell used Christmas to learn about NFTs
Uncover why Cricket Australia’s NFT campaign took 12 months longer than planned
FInd out how NFTs are a new avenue to collecting first-party data
OMD Australia Interactive director Nicky Barton, CHEP national head of technology Josh Speight, Amobee associate director, platform and analytics solutions Jay Kim and LiSTNR digital product head of digital & innovation Chris Johnson closed the event.
#L!VE Melbourne is powered by supporting partners LiSTNR, Amobee, Resolution Digital, Dentsu, Boomtown, Piano, MiQ and Smartmedia Technologies.
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