Meriton Suites has appointed digital consultancy G Squared to lead digital strategy, paid media and search engine optimisation.
G Squared, which won the business following a pitch, was selected to support Meriton Suites’ ongoing hotel growth and to drive online bookings, as well as incorporating its online shop.
The independent Sydney consultancy was selected based on a full funnel digital strategy geared towards delivering a substantial performance uplift with an integrated approach, leveraging paid and organic tactics based on market and business needs.
Meriton Suites has been a leader in apartment-style hotel accommodation for more than 20 years, with 23 locations and 6,204 hotel suites located across Sydney, Brisbane, Canberra, Melbourne and the Gold Coast.
George Photios, director at G Squared, says the hotel accommodation sector is an incredibly competitive one.
"Meriton Suites has ambitious objectives to further strengthen its digital footprint while continuing to drive direct bookings to its portfolio of properties," says Photios.
"We are delighted to be working with such an iconic Australian hospitality brand and will bring our specialist technical expertise to ensure they remain the destination of choice for holiday and business travelers.”
Miriam Nagib, national marketing manager at Meriton Suites, says G Squared demonstrated a strategic understanding of Meriton's business needs and a strong track record in partnering with digital facing consumer brands.
"We look forward to working with them to deliver on our goals across the year ahead," say Nagib.
Meriton Suites is the latest new business win for G Squared and follows its appointment by Gumtree, to drive search and deliver improved customer experiences following a multi-agency pitch.
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