Robert Irwin is the newest member of Australian regional travel network G'day Parks.
Irwin has jumped on board with G’day Parks, kicking off a partnership that will see the 20-year-old wildlife warrior become an ambassador for the Australian holiday park network via creative agency Born.
As ambassador for G’day Parks, Irwin will help spearhead the brand’s marketing efforts, while also providing G’day Parks access to his 12-million strong social media audience – putting the brand front of mind among a diverse audience cohort.
Lahnee White, CMO of G’day Parks, says the partnership would drive the next phase of G’day Parks’ growth journey.
“With his authentic, down-to-earth character, commitment to regional Australia and our beautiful natural environments, Robert is much loved personality and perfectly aligned to the spirit of the G’day Parks’ brand,” says White.
“Robert offers access to a younger audience and key family decision makers, providing us a springboard to grow market share and inspire the next generation of travellers to discover the best of our own backyard.”
Irwin says regional Australia is close to his heart, and teaming up with G'day Parks allows him to share that passion with everyone.
"Dishing out some of my top holiday hacks that can come in handy when you’re out exploring,” he says.
“I'm proud to be part of a brand that celebrates the essence of Australia and I’m looking forward to encouraging more people to discover the best of our incredible backyard.”
The ambassadorship kicks off with the launch of a ‘holiday hacks’ video series, in which Irwin dishes out some unique travel advice, including the best way to stay hydrated, how to quickly sort out soggy shoes and turn your phone into a powerful flashlight.
As part of the ambassador arrangement, Irwin will feature across the brand’s social, digital, web and app platforms, as well as printed collateral and in-park activations.
Credits:
Creative Agency: BornCreative Director: Jenny LennonDirector: Benjamin Bouvier-FarrellDOP: Matthew CresswellProducer: Autumn LovedayEditor: Mariam RaymoneSound: Mighty SoundColour Grade: BornPhotographer: Jeff Camden
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