Robert Woolfrey has been appointed managing director of APAC for Fyllo, a platform for data-driven marketing and regulatory solutions.
Woolfrey will open and lead the company’s business in the region and report to Jeff Ragovin, Fyllo’s chief commercial officer. He will be responsible for growing Fyllo’s marketing and regulatory solutions across Australia and Asia with a focus on cryptocurrencies and high-growth industries like gaming and fintech.
Fyllo first entered the APAC market with the recent acquisition of Semasio, a company delivering unified contextual targeting for digital marketing.
According to a recent report from McKinsey, corporations in Asia now account for 43% of the world’s largest 5,000 companies, contributing $19 trillion in revenue to the world economy every year. Fyllo’s combination of technology and specialised data solutions was built to push booming industries in Asia forward.
Chad Bronstein, Founder and CEO of Fyllo, said: “As Fyllo continues to expand across the globe, we are looking for the best talent that fully understands the local and regional context, and can make the connection between high-growth brands and progressive consumers.
“Robert is perfectly suited for the challenge, and has a strong track record in building businesses and developing partnerships across the region. We are looking forward to Robert bringing the Fyllo story to life in Asia Pacific.”
Previously, Woolfrey served as senior vice president of Asia for advertising and martech platform Amobee, where he was responsible for integrating two global acquisitions, Turn and Videology, and spearheading the agency’s expansion across Asia.
In that role, Woolfrey played an integral role in building partnerships with telcos, TV broadcasters, publishers, brands and agencies, as well as executing cutting-edge, award-winning digital campaigns for brands.
“Fyllo was set up to tackle the hardest problems in marketing and advertising – helping dynamic and highly-regulated industries go to market and achieve their full growth potential,” said Woolfrey.
“Many of the brightest - and progressive - minds are moving into crypto in Asia. This represents an immediate opportunity for Fyllo, where we can demonstrate our combined marketing and regulatory expertise.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.