Australian pet-focused media channel Fur Media has announced an exclusive sales partnership with Bondi Vet.
Fur Media will handle all advertising, media sales and distribution for Bondi Vet’s social media and digital platforms, including its YouTube, Facebook, Instagram and TikTok accounts, which have millions of followers.
Fur Media will also work with advertisers to provide bespoke content packages for distribution on Bondi Vet’s channels, aimed at delivering highly engaging content to animal-loving audiences.
Bondi Vet, owned by WTFN Entertainment, is well-known for its popular TV series, and its digital presence, which showcases real-life veterinary stories.
Fur Media co-founder Nic Cann said he is absolutely thrilled to unveil this partnership.
"As we continue to grow the pet media space nationally, partnering with brands the calibre of Bondi Vet has been a critical part of our plans and we’re excited to see this collaboration come to fruition," he said.
“Bondi Vet has quickly become one of Australia’s most respected veterinary brands, offering content that both educates and engages pet owners. As a platform, Bondi Vet has a unique ability to genuinely connect with animal lovers, making it a key partner as we seek to build meaningful and authentic connections with animal enthusiasts in Australia and beyond.
“Our partnership with Bondi Vet really emphasises our commitment as a business to expanding our reach and engagement for animal care content through strategic media collaborations.”
WTFN’s chief commercial officer Derek Dyson said he’s excited to be working with the team from Fur Media.
Having been part of the national TV and digital scene for many years, we know the value of building trusted, lifetime relationships with our audiences," he said.
"We’ve already established a strong connection with pet owners, and our partnership with Fur Media will allow us to take this to new heights."
Since its launch in April this year, Fur Media has rapidly grown its digital out-of-home network to more than 100 high-traffic vet receptions across the country.
The Bondi Vet partnership comes amid advertising partnerships with Sydney-based start-up Mad Paws, dog bed company Sash Beds and Pet Chemist, as Fur Media continues its rapid growth in the pet media space.
The partnership is effective immediately.
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