First Woolworths takes on former Coles' top marketer, Tony Phillips, now have they taken on its jingle?
Woolies is slashing to cost of basics like bread from $1 to 85c and the ad to spruik it features singing cartoon birds – however there is something familiar about the format.
The new slogan 'Cheap, cheap' is not dissimilar to Coles' famed 'Down, down' line.
Another two-word slogan that will be stuck in your head forever.
The campaign was created by Leo Burnett. Carat handled media.
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.
Need a job? Visit adnewsjobs.com.au.
Have something to say? Send us your comments using the form below or contact the writer at adnews@yaffa.com.au.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.