Freeview's campaign to reintroduce viewers to free premium content

Freeview's new awareness campaign, rolling out across Australia’s free-to-air networks, aims to reintroduce viewers to the array of free premium content available on their connected TVs via Freeview. 

The “Have You Tried Freeview?” campaign, produced in collaboration with creative production house Fierce Ideas, is the first phase of a rolling awareness campaign.  

The TVC encourages viewers to explore the Freeview interface & content offering and discover a whole new way to solve the ever-present dilemma of “what to watch next” with a few clicks on the TV remote – all for free. 

On Freeview certified connected TVs with an active internet & aerial connection, viewers can watch, search and discover 30+ channels and more than 50,000 episodes of quality local and  international content; no charges, fees, subscriptions or contracts required. 

Freeview Australia also announced Jamie Zarzycki as its new head of marketing & insights with immediate effect.  

Zarzycki joins Freeview with more than 20 years’ experience in entertainment & media marketing including time at FOX International Channels, FOX Network Group, XYZ Entertainment, EMI & Virgin. 

Dean Dezius, general manager of Freeview Australia, said: “More than 17 million Australians watch FTA television every week, and with BVOD services from the likes of ABC iview, SBS On Demand, 7plus, 9Now & 10Play enjoying a 38% increase YoY, we have an insatiable appetite for great content that Freeview can go a long way to satisfying.  

“Bringing Jamie on board to the Freeview team has had immediate effect and we welcome his energy, ideas and thinking on how we can bring the brand to life in the short & long term and this latest campaign is just beginning”. 

 Zarzycki: “I’m excited by the opportunity to work alongside the Freeview team & our channel stakeholders to reengage Australian audiences with what is an incredibly strong content offering, built on a world class platform."