Francis Coady, former chief marketing and content officer at Havas Media Network, has launched GRAND PACIFIC Entertainment & Advisory.
The marcoms advisory and original content creation company, based in Sydney at Disney Studios, is focused on entertainment and storytelling within the advertising and communications industry.
"I created this company to truly take hold of the transformative power of entertainment," said Coady, CEO and founder.
"Every company has meaningful stories that deserve to be showcased.
"Our deep expertise lies in discovering these unique narratives and turning them into entertaining experiences that engage audiences on an emotional level."
GRAND PACIFIC approaches each brand project as if evaluating a film, TV show, or song, prioritising storytelling, audience connection and emotional engagement. Their strategies bring them to life through branded content, immersive events, holistic advertising and strategic partnerships.
The company will focus on a core series of services including strategic insights and market intelligence, full-service commercial advertising across OSEP channels, branded content creation, podcast and broadcast production.
It will also lead the way in developing and funding original scripted drama, documentaries, comedy, music, and podcasts, to forge creative partnerships locally and worldwide, with the scripted slate being represented by global entertainment group William Morris Endeavour (WME) out of London.
Coady has managing acts including Thirsty Merc (Warner/Atlantic) and Hi-5. He also founded and executive produced the Bondi Short Film Festival for thirteen years.
He launched Havas Sports & Entertainment group, where he created and executive produced the multi award-winning content series THE LONG ROAD starring Australian talents Guy Sebastian and Amy Shark, along with leading national brands including Gillette, Avis Budget Group, Red Bull, Kayo and Destination NSW.
“GRAND PACIFIC Entertainment & Advisory has hit the ground, and stage for that matter, running with fantastic uptake from clients including Veterans Film Foundation, Komo Technologies, GolfSpace Australia, and Chisel who have understood and greatly benefited from the power of unlocking the principles of entertainment to emotionally connect with their audiences," said Coady.
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