Data, creative and performance marketing agency Jaywing has appointed Fran Martin senior brand strategist, a newly created role.
Martin, based at the Melbourne office, will work across the agency’s client service, creative and paid media teams.
She will work alongside brands including Online Education Services (OES), New Balance and Crocs to help generate, analyse, and distil insights while leveraging Jaywing’s expertise across data, tech, media, creative, CX, search, PR and content.
Jaywing Australia CEO Tom Geekie said in today's data-driven world, where creativity intersects with analytics, brand strategy is an increasingly important component to drive success for partners.
"Fran's expertise will not only enhance our ability to generate compelling insights, but also empower us to craft impactful campaigns that resonate with audiences. No stranger to the Jaywing family, we’re delighted she’s made the move to Australia," he said.
With more than 14 years of brand building and advertising experience, Martin arrives from the UK, transferring from the agency’s parent company, Jaywing UK, where she was a senior brand planner for more than five years.
Martin said Jaywing in Australia has seen significant growth over the past 18 months and she is thrilled to be joining the team to share her experience in brand strategy and planning with the strong roster of clients it has.
"It’s a great opportunity for me personally and the entire team has already been so welcoming," she said.
Jaywing appointed Lily Hopkinson as head of planning in November last year, also a newly created role reflecting the ongoing evolution of performance media and the agency's continued transformational growth.
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