Foxtel will release a new streaming platform as early as next month to compete with other players including Netflix and Stan.
The service from the News Corp-owned company is expected to launch within the next four to six weeks, according to reports in The Australian.
Foxtel is currently ironing out a content deal with HBO for the platform. The offering will have a subscription price level to compete with competitors such as Netflix and Stan, compared to Foxtel’s current streaming platform Foxtel Now which starts at $25 a month.
“Our new service is going to deliver something quite unique to Australians who want outstanding entertainment with a fresh new user experience,” Foxtel CEO Patrick Delany told The Australian.
The name of the platform is expected to be Binge, but Delany says details of the service will be confirmed during News Corp’s results on May 7 in the US.
The launch of the new streaming service comes during nationwide lockdowns that have caused a spike in TV and streaming viewership as people entertain themselves while house-bound.
Foxtel is hoping to benefit from this increased demand for content with the new service as its sports streaming service Kayo struggles with the pause in live sports due to the pandemic.
When lockdowns first began, Foxtel opened its content library for free to subscribers.
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