
Cameron Smith.
Foxtel Group has been selected as the exclusive Australian broadcaster of the Masters golf tournament.
This marks the first time that all four major golf tournaments – the Masters, US Open, The Open Championship and the PGA Championship – will be broadcast live and exclusive on Fox Sports, available on Foxtel and Kayo Sports.
The rights build on Foxtel Group’s existing broadcast partnership with Augusta National Golf Club.
“We are proud to become the exclusive Australian home of the Masters, one of the world’s most prestigious sporting events," said Foxtel Group’s executive director – commercial, sport, Rebecca McCloy.
"This agreement marks a milestone for Australian fans of the game, who now have a single, exclusive destination to enjoy golf’s biggest and best tournaments. Choosing Foxtel Group as its preferred Australian broadcaster speaks to the strength of our long-standing partnership with Augusta National Golf Club.
“Attracting a broad and highly engaged audience, golf is a core pillar of our sports offering and a top-five sport among our viewership. This prestigious competition aligns perfectly with the premium sports offering that defines Foxtel and Kayo Sports.”
Masters Week begins April 7.
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