Foxtel has launched a multi-tiered campaign on Pinterest to engage with audiences in the Game of Thrones prequel series, House of the Dragon.
Appetite for content related to movies and television shows continues to grow on Pinterest with entertainment one of the fastest growing categories on the platform.
Foxtel is taking advantage of:
- Collections to showcase the show’s main characters in an engaging visual format.
- Pinterest Premiere videos to reach audiences at scale, with the option to align targeting with a specific demographic or category.
- Idea Ads Paid Partnership to engage beauty Creators to showcase their own House of The Dragon-inspired looks.
Michael Bramley, head of social at Foxtel said: “For entertainment brands, Pinterest is the ideal place to inspire Australians as they’re looking for their next content obsession.
"We've seen strong engagement with past campaigns on Pinterest and decided to strategically test a multi-tiered approach for the highly anticipated House of the Dragon. Entertainment brands like Foxtel can leverage Pinterest’s unique audience to reach fans with creative campaigns at just the right moment.”
Carin Lee-Skelton, sales manager at Pinterest, Australia said: “Each month, millions of Pinterest users are actively engaging with entertainment content on Pinterest across movies, TV shows, music, video games and books, and 70% of weekly Pinterest users who engage with entertainment take an action after seeing entertainment ads on Pinterest.
"Foxtel is creatively tapping into the audience on Pinterest who are looking for the next compelling show to immerse themselves in.”
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