Foxtel's streaming service Binge has partnered with The Iconic to create Inactivewear, an exclusive line of unisex luxe-loungewear, launching on Tuesday, July 7.
With over half of Australians (57%) stating they’ve streamed at least 20% more content during COVID-19, Inactivewear has been designed to provide Bingers with maximum comfort, while bingeing on the world’s best shows and movies.
Australian model Tahnee Atkinson has been chosen as brand ambassador for the range.
Binge chief marketing officer Louise Crompton says the range caters for all "bingers".
“Binge speaks to the heart of what unturnoffable entertainment is all about. Escaping from the real world and indulging in an episode of a show you love, and another and another," Binge chief marketing officer Louise Crompton says.
“And with one in two Australians telling us they love to binge content in loose, comfortable leisure wear, we were inspired to create our own line of luxe-loungewear to help Bingers stream over 10,000 hours of the world’s best shows and movies in style."
The Inactivewear campaign was created by Thinkerbell.
The range is made up of 19 individual pieces, including crew neck jumpers, hoodies, sweatshirts, tracksuit pants, shorts and socks.
It will be available in sizes XS to XL exclusively on The Iconic while stocks last.
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