Foxtel’s Binge launches campaign to find its first official Bingers

By AdNews | 16 July 2020
 

Binge has launched a national campaign to find the streaming platform’s first official Bingers and members of its new Binge Club.

The competition, running until July 31, asks Australians to tell Binge what makes them the country’s best entertainment reviewer and submit a review of their favourite show or movie on the streaming platform.

The 10 winners will be the inaugural members of the Binge Club and receive a free 12-month Binge standard subscription.

As official Bingers, they will be able to review and talk about their favourite Binge titles with a chance to have their reviews published across News Corp publications and Binge channels.

“Binge says it’s okay to switch off and escape the world while indulging in an episode of a show you love, and another – in fact we stand for it,” says Binge CMO Louise Crompton.

“And now with the Binge Club, we are out to find the country’s biggest Bingers that love content, and love to talk about content. And in return we will share your reviews with Australia as one of our official Bingers – letting people know what to watch, and what’s hot.”

Binge, owned by Foxtel, has been rolling out its marketing campaign to draw in subscribers since launching in late May. The platform rolled out its first brand campaign, developed with The Hallway, in June and recently teamed up with Thinkerbell to roll out its Inactivewear campaign with The Iconic.

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