Foxtel Media today revealed its line-up of new and returning brands for the 2025 NRL season which kicks off in Las Vegas on Sunday.
The 2025 NRL pre-season All Stars match attracted a record-breaking total audience of 295,000 across the group, representing an 11% increase on last year and an 18% streaming increase across Foxtel Go, Foxtel Now and Kayo Sports.
New sponsors include Westpac, BP, Vodafone, Tradie, Complete Home Filtration, Lion and Aussie Broadband.
Sportsbet, Ford, McDonald's, KFC, Chemist Warehouse, AAMI, VB, Harvey Norman, Toyota, Red Rooster, CBUS, Rexona, Musashi and Jim Beam are returning for another slice of sporting action.
Exclusive sponsorships this year include Red Rooster as the Thursday Night League’s naming rights partner, while McDonald's has taken the Sunday Ticket naming rights partner slot with hostings across Sunday Nights with Matty Johns programming.
Ford is the Friday Night Footy on Fox naming rights partner and has come on board as a new naming rights partner for Mondays’ NRL360 show, while Chemist Warehouse will take over sponsorship for Sunday Nights with Matty Johns.
"The 2025 season is already off to a spectacular start,” said Martin Medcraf, director of sports sales and brand partnerships at Foxtel Media.
“Foxtel continues to offer fans the premium footy experience with our commitment to no ad breaks in live play, reduced ad clutter and top-quality programming.
“2025’s season is also the best opportunity yet for our brand partners thanks to our partnership with Commbank iQ.
“We have over 100 new Character target segments that can be utilised, such as Travel Intenders, Luxury Goods buyers and Foodies. So not only can brands now target new high-value segments on platform, but we can measure the real sales impact of that activity, offering a closed-loop solution from activation to sales. This is provable ROI."
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