Foxtel has announced it will no longer operate its streaming platform Foxtel Now as its own app, as it reveals plan to shift all focus on to its Foxtel GO mobile app to provide a simplified experience for customers.
Foxtel Now launched in 2017, as an evolution of its Foxtel Play offering at a time when the company was looking to defend its subscriber base against the growing popularity of Netflix.
The decision to phase out Now had been rumoured since this time last year, originally believed to be making way for a new independent entertainment platform, however the service will continue to operate unchaged.
From 17 September, Foxtel Now customers previously using the Foxtel Now mobile app, will be directed to download the Foxtel GO app via Apple’s App Store for iPhones and iPads or Google Play for Android smartphones and tablets.
Foxtel chief product and strategy officer Alice Mascia says the business have been investing in the Foxtel GO app to provide its customers with the "best of TV and on demand" on their mobile device.
“By focussing on one app, we will also add more value for Foxtel Now customers by providing access to popular features and support from Foxtel GO that were previously unavailable on the Foxtel Now app.
“These features include a preview screen to watch show trailers, an expanded Kids homepage and support for Android 10 and iOS 13, providing them with an even better mobile experience.”
For customers using Chrome or Safari browsers on their PC or laptop, Foxtel can be watched at watch.foxtel.com.au. Foxtel GO is available for all Foxtel and Foxtel Now customers as part of their subscription, at no extra charge.
Customers can also register Foxtel GO on multiple devices and watch it on two screens at the same time.
“Foxtel GO means Foxtel customers and their families never need to miss out on big sporting moments or new drama, anytime, anywhere when they’re away from the big screen or away from home," Mascia says.
The move marks another major change to the pay-TV company's streaming strategy, which has undergone significant modifications over the past 18 months.
This has primarily included the launch of Kayo Sports, a stand-alone sports streaming platform, created by Foxtel, which includes the full suite of its sports channels and programming.
Last week, Foxtel CEO Patrick Delany spoke of Kayo's success, referring to it as the company's "Jetstar" product.
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