Foxtel Media today announced major additions to the line-up of brands for FOX LEAGUE for the return of the 2020 NRL Telstra Premiership on Foxtel, Foxtel NOW and Kayo Sports.
Ladbrokes, TAB and eBay join existing NRL advertisers: Sportsbet, McDonald’s, KFC, Harvey Norman, Ford, Chemist Warehouse, Bundaberg Rum, Bailey Ladders and KingGee Workwear.
The Brisbane Broncos will kick off the NRL’s returnwhen they host the Parramatta Eels on Thursday, May 28, to start round three. The round continues with two clashes on Friday, May 29, including South Sydney with arch-rivals Sydney Roosters.
The first Australian sport to air since the Covid-19 lockdown was implemented in March, the NRL is expected to draw large audiences, both in Australia and abroad.
"The return of NRL to our lives represents more than just the long-awaited sports fix we are craving, it’s a turning point in the history of the pandemic," says Martin Medcraf, Foxtel sales and brand partnerships director.
"For many, this is also about the start of a return to normality. With crowds not yet possible in stadiums, Australia’s sports mad public will be tuning into FOX LEAGUE, on Foxtel, Foxtel NOW and Kayo to watch NRL this weekend, and in the weeks and months to come.
“We are delighted to welcome a fantastic line up of brand partners for the NRL – their support is essential in bringing every game of every round of the 2020 NRL Telstra Premiership to be broadcast live on Foxtel and available to stream on Foxtel GO, Foxtel Now and Kayo. It’s good to be back in the game of live sport."
Brydie York, Director of Media and Sponsorship, McDonald’s: “Now is the time for brands to align with Australian sports and sport broadcasting. The return of the NRL is a milestone on the road to normality, and we’re delighted to be partnering with Foxtel Media to support the return of live sport back on Australian screens.”
Andy Oughton, Marketing Director, Bundaberg Rum: “Sport holds a very special place in Australian’s hearts – so we could not be more excited to see NRL players back on the field. We’re proud to be supporting the League and helping Foxtel bring magic live-sports moments from every match to the screen. And we’re excited for people to be able to enjoy a Bundy at home while watching the lives games again.”
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