Foxtel Media today announced corporate sponsors for the NRLW 2023 season.
This includes returning sponsors Telstra, Harvey Norman and Chemist Warehouse, with KFC as the new naming rights sponsor for NRLW live games.
Westpac has signed on as naming rights sponsor of a new NRLW entertainment show, NRLW ON FOX. airing Thursdays 6.30pm -7 pm hosted by Lara Pitt.
The Westpac Red Zone Stars also forms part of the integrations and will look at a particular player in a match and reflect on a great play from the previous round, with discussion from an expert panel.
"I’m incredibly excited for the new NRLW season," says Martin Medcraf, Director of Sports Sales and Brand Partnerships at Foxtel Media.
"The success of past seasons and our recent research into women’s sports has shown us that this additional content creates instant emotional connection with Fox League viewers and unlocks a huge opportunity in quality content outside of live coverage.
"Sports fans can get closer to the action with Foxtel Group’s world-class technology, expert commentary and deep analysis. Our commitment to no ad breaks in live play delivers a premium viewing experience, and greater cut-through, sentiment and recall for advertisers.
"Our research shows that brands who sponsor Women’s Sport also enjoy higher levels of trust. We’re creating an experience that’s win-win for both advertisers and viewers."
Annabel Fribence, chief brand & marketing officer at Westpac, said the NRLW and women’s sport more broadly continues to grow year on year.
"Our sponsorship is all about growing participation from the grassroots all the way through to the elite level," she said.
"We’re looking forward to bringing NRLW ON FOX to life to give audiences a deeper look into the game they love and the characters that make it so compelling to watch on and off the field.”
Foxtel Media research with Gemba found that sentiment to brands who sponsor Women’s Sport is increasingly positive.
Almost seven out of ten (68%" "feel more positively towards brands that sponsor Women’s Sport" compared to 53% in 2022.
Six out of ten are more receptive to brands that have female ambassadors (vs 53% in 2022), and 59% are more likely to consider purchasing or using brands that sponsor Women’s Sport (vs 49% in 2022).
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.