Foxtel Media has promoted John Matthews to executive director of advanced advertising.
He will take ownership of the Foxtel Media digital advertising product across Kayo Sports, BINGE, Foxtel Now and IQ VOD.
Reporting to Foxtel Media CEO, Mark Frain, Matthews will lead a team of over 50 people, as he oversees product roadmap and delivery, adtech, and data strategy for addressable advertising, as well as pricing, yield and inventory management.
Matthews most recently served as executive director of media and advertising at Foxtel Group and was part of the team who launched the Kayo Sports product in market.
Annie Griffiths has also been promoted to executive director of planning and operations of advertising.
For over four years, Griffiths has steered the company’s strategy as it refocused to a streaming-led business, retiring legacy systems and updating processes to meet the needs of a rapidly growing digital advertiser base.
She has also helped to optimise Foxtel Media's positioning in the market as an SVOD player through the development of a new brand strategy and sales narrative, while serving as the architect and storyteller for Foxtel Media's annual Upfront event.
She will spearhead the company’s new three-year strategy with a strong focus on operational excellence and customer growth into 2028, alongside driving key strategic programs for Foxtel Media.
Frain said the elevation of both Griffiths and Matthews to the executive team underscores the company's commitment to innovation and leadership in the digital advertising space.
"Annie has been instrumental in our transition to a streaming-led business, and her vision will drive our next phase of growth and operational excellence," he said.
"With John leading our new Advanced Advertising department, we are poised to enhance our digital advertising offerings, leveraging cutting-edge data strategies and partnerships to deliver even greater value to our clients."
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