Foxtel Media has promoted Rian Wisemantel to head of sales Melbourne, Monika Poposki to head of sport sales Victoria, and Claudia Bracegirdle group sales manager.
Wisemantel, who joined Foxtel Media almost four years ago, has been promoted from head of sales, digital, for Melbourne. Wisemantel’s new position will see him leading and growing the sales team and implementing a holistic screens approach for all Victoria-based clients.
Wisemantel is also leading the charge of advertising on BINGE beyond initial launch packages, and Kayo characters, a new data offering across Kayo Sports that offers clients a more targeted advertising approach. He will also manage the launch of IQ pre-roll, a new on-demand advertising format in the form of 30 second pre-roll ads via the Foxtel IQ Platform.
Poposki, who joined Foxtel Media 13 years ago, steps up from her previous role as sport group sales manager. Poposki will concentrate on growing advertising revenue through sport partnerships across Foxtel Media’s services in her new role. She will also look to align the company’s sport sales team across all services, in step with Foxtel’s business direction.
Bracegirdle moves into her new role from senior account manager after six years of working with Foxtel Media. As the new group sales manager, Bracegirdle will focus on driving Foxtel Media’s new streaming-led strategy to market.
Nev Hasan, executive director of agency sales at Foxtel Media, said Wisemantle and Bracegirdle are talented individuals and truly integral to the Victoria team.
"Their combined efforts will help drive Foxtel Media forward as we continue to focus on streaming and providing the most watchable advertising experience in market," he said.
Martin Medcraf, Foxtel sales and brand partnerships director, said Poposki's passion for sport and her demonstrated leadership capabilities will see her further elevate Foxtel Media’s position as Australia’s most watchable sports partner.
"These promotions are extremely well deserved and will work to strengthen our Melbourne team and bring even more exciting advertising possibilities to clients this financial year," said Medcraf.
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