Ad-supported streaming media platform Tubi has appointed Foxtel Media as its sole ad sales representative in Australia.
Tubi adds a key free-to-the-viewer ad-supported component to Foxtel Media’s current offering -- live sports, premium lifestyle and entertainment content, and news.
“Our collaboration with Foxtel Media delivers an optimally localised relationship and trusted team for advertisers in Australia,” says Farhad Massoudi, CEO, Tubi.
Mark Frain, CEO, Foxtel Media, says Tubi is a video streaming powerhouse, and the global leader in ad-supported video-on-demand, exceeding 200 million hours of view time in April alone.
“The tech behind Tubi’s offering has enabled the business to rapidly build audiences across Australia and Mexico," he says.
"We are thrilled to be a part of Tubi’s journey in Australia, and to have the opportunity connect brands and advertisers to Tubi’s outstanding proposition in this market.”
Tubi, a division of FOX Entertainment, is available in Australia on Telstra, Android and iOS mobile devices, Amazon Echo Show, Google Nest Hub Max, and on OTT devices such as Amazon Fire TV, Vizio TVs, Sony TVs, Samsung TVs, Roku, Apple TV, Chromecast, Android TV, Xbox One, and PlayStation 4.
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