Foxtel Media has announced the 21 brands signed as launch partners to BINGE advertising starting Thursday, March 30.
Brands are spread across 12 business categories including insurance, food, travel and auto.
Foxtel Media said brands will access highly engaged audiences, with FoxTest research revealing that spontaneous ad recall rises 34% in this format.
Daniella Serhan, entertainment sales and partnerships director at Foxtel Media, said: “With the lightest ad loads on the market, High Definition available now to BINGE basic and our new multi-year deal with Warner Bros Discovery, BINGE is the place where our audience and partners will experience watchability, connectivity and useability.
"We’re extremely excited to see the levels of engagement across the market on the launch of advertising on BINGE and anticipate the great results that come with it.”
BINGE currently has more than 1.4 million subscribers.
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