The Foxtel Group has closed a multi-year rights extension with Matchroom, a sports promotion and production company.
Sports fans in Australia will have access to exclusive international Matchroom events, including the upcoming European Open Pool Championship, held in Germany from today.
Viewers can also watch this weekend’s NSW Darts Masters championship in Wollongong, which will be live on Foxtel and Kayo Sports as the sport’s top players make their annual visit to Australia.
Matchroom has been a partner of the Foxtel Group for over ten years.
Foxtel Group head of content acquisitions for sport, Adam Howarth, said the collaboration with Matchroom has brought some memorable sporting moments to Australian audiences, and Foxtel are committed to building on this success in the future.
“With this extended deal, we will continue to provide fans with unparalleled access to the world's best sporting events, bringing them closer to the action.”
Matthew Porter, director of Matchroom and chief executive of the Professional Darts Corporation, said Australia has a passionate and knowledgeable fanbase, and Matchroom is thrilled to extend its partnership with the Foxtel Group.
“This agreement allows us to continue delivering high-quality sports entertainment to Australian viewers," he said.
"We look forward to showcasing our incredible events and athletes to fans nationwide, with Foxtel Group's extensive coverage ensuring that no one misses out on the excitement.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.