Foxtel and FOX Entertainment to develop local series

By AdNews | 16 July 2024
 
Alison Hurbert-Burn and Mark Frain

FOX Entertainment and Foxtel Group have entered an international agreement to co-develop scripted series for the Australian and US markets.

The deal also includes the development of original content for Foxtel and BINGE in Australia and third-party platforms in the US and abroad.

Programs created under the agreement will be produced in Australia by FOX Entertainment’s in-house studio, FOX Entertainment Studios, and involve above and below-the-line talent and crews from Australia and America.

The deal marks the first joint project between FOX Entertainment and Foxtel Group, with FOX Entertainment’s worldwide content sales organisation FOX Entertainment Global overseeing international sales of programs developed by the two companies.

Foxtel Group last year licensed several series through FOX Entertainment Global.

FOX Entertainment CEO Rob Wade said expanding FOX Entertainment’s international footprint through innovative business models is a principal priority for the company, particularly as it unfurls the recently formalised structure built on three key business operations – FOX Network, FOX Entertainment Studios and FOX Entertainment Global.

"Each of these divisions are designed to power our growth strategy by uniting with the best and the brightest companies and creatives around the world, and Foxtel Group is the perfect partner to help us achieve this goal," he said.

Foxtel Group executive director of entertainment content and commissioner, Alison Hurbert-Burns, said investing in strategic content partnerships, like this one with FOX Entertainment, is reflective of the company's desire to deliver global thinking to local productions, while also sharing Australian stories around the world.

"We’re looking to find new ways to collaborate and bring more production to our shores, to deliver Australian productions that are popular for Foxtel and BINGE audiences but also deliver for international partners," she said.

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