The 2024 NRL Telstra Premiership Season has broken records as the most watched of all time across all of Foxtel Group's platforms – Foxtel, Foxtel Now, Foxtel Go and Kayo Sports.
It is the seventh consecutive year of viewership growth.
The announcement comes after Foxtel announced last week that the 2024 AFL premiership season was also the most watched of all time across Foxtel, Foxtel Now, Foxtel Go and Kayo Sports platforms, marking the third year in a row of viewership growth.
Kayo Sports viewership for the NRL surged 30% year on year and there were five billion minutes streamed across all Foxtel Group streaming platforms, which was up 30% compared to 2023.
59% of the total Foxtel Group audience streamed the coverage.
Kayo Sports CEO Julian Ogrin said this season, Foxtel supercharged the Kayo Sports experience with the introduction of 4K for its exclusive NRL games.
"Combined with our ad-free during live play proposition, expert analysis and commentary and world-class Fox League coverage, this brought more fans than ever to our platforms as they discovered the incredible value we offer," he said.
In 2024, NRL kicked off its season in Las Vegas with the Sea Eagles v Rabbitohs game, exclusive on Fox League, followed by the Roosters v Broncos game. Both games became the two most watched games of all time across Foxtel Group platforms. The coverage, which was Logie-nominated, also drove the biggest single day of sign-ups on Kayo Sports.
Magic Round delivered the highest ever audience for a regular season round across the Foxtel Group.
The Broncos, Storm and Roosters were the most watched teams.
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