Foxcatcher welcomes two new appointments to the team, Darcy Franklin as Programmatic Trading Director and Qi Zhuang as Quantitative Analyst.
Foxcatcher, part of the RyanCap group, is a data-driven marketing technology specialist for brands and agencies. WorldView, the Foxcatcher proprietary media planning and activation platform, utilises algorithmic trading technology to deliver superior programmatic performance. WorldView connects directly to media buying platforms to automate and provide a real-time data-driven buying strategy.
Darcy Franklin comes to Foxcatcher most recently from Audience360, part of the Carsales group, where he was the Programmatic Lead, and previously at NewsCorp. Franklin brings exceptional senior experience into the Foxcatcher trading team, managing technology and media partnerships, and ensuring best-in-class delivery and performance for client partners through WorldView and the Foxcatcher product capabilities. He will report to Head of Trading, Varun John.
Qi Zhuang joins the business, having completed her Masters of Statistics and Stochastic Processes at The University of Melbourne and her thesis in “Investigating the effect of immune response on recovery time from influenza infection using statistical modelling.”
Zhuang brings a depth of advanced analytics and data science strategies to the Foxcatcher product suite, helping clients achieve their business objectives through a richer understanding of their customers. Zhuang will help accelerate the WorldView product capabilities for clients with machine learning and analytical models that review and identify market opportunities, providing insights and implications. She will report to Head of Product & Solutions, Andrew Molan.
Managing Director David Gaskill: “In a challenging market short on talent, I am pleased to welcome Qi and Darcy to the Foxcatcher team. Both bring the enthusiasm and inquisitiveness that Foxcatcher continues to build on, investing in our proprietary product development and delivering trading excellence and results for clients as we scale further into Sydney and Brisbane markets.”
Darcy Franklin: “It's an exciting time to be joining Foxcatcher. Lots of cool products and ideas are being developed by very smart people; it’s an electric environment to be a part of. I'm looking forward to being a part of the Foxcatcher journey for 2022 and beyond.”
Qi Zhuang: “I’m thrilled to be joining Foxcatcher. There is a huge opportunity for brands to leverage their data to truly understand their customers and grow their business through digital channels. I’m looking forward to working alongside the team to develop solutions to help improve performance for our partners.”
These appointments follow the launch of Foxcatcher Sydney last November led by General Manager Yun Yip.
Darcy Franklin
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