Fox Sports has ramped up its coverage of Australian sports, particularly rugby league, as it prepares for life without the English Premier League.
For the first time, there will be 36 hours of league content each week, including every NRL Telstra Premiership game live. This brings the coverage more in-line with AFL, which has a dedicated channel.
But a major omission is the English Premie League, which Fox Sports lost to Optus last year.
Motorsports will also be boosted with more races, including the Germany F1, and the return of V8 Supercars champion Mark Skaife to commentary. Rugby Union receives a Rugby 360 show and the Super Rugby season has new teams from Japan, Argentina and South Africa.
A host of Australian sporting royalty attended the Fox Sports launch yesterday, including Sydney Olympic track queen Cathy Freeman, Wallabies star Israel Folau, former Socceroo John Aloisi, the NRL's Greg Inglis and Hawthorn's Sam Mitchell, who proved most accurate in a kick at the target competition for charity at the end.
“It's our 20th year and we've never had a better line-up. All of it will be shown live in beautiful high definition interruption and ad-free,” Fox Sports CEO Patrick Delany said.
“Speaking of ad breaks and being a FoxSporting Nation we thought we'd give you a sneak peak into the next ad of our FoxSporting Nation series. Curiously, this is an ad about not having ads. We think that as Australians loving live sports it's almost un-Australian to interrupt it.”
Cummins&Partners have done the creative on Fox Sport's 'We're a FoxSporting Nation' campaign, including this quirky ad promoting Fox Sport's ad-break free coverage. Click here to find out more about the campaign.
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