Fourteen10 has appointed Wesley Hamburger as head of engineering, becoming one of the first Australian media agencies to integrate engineering and product into its core.
Hamburger will lead the engineering team, focusing on using AI and software to enhance Fourteen10’s capabilities.
“We are committed to inverting the typical media agency model by building a technology system that amplifies the capability of great talent,” said Duncan Allan, co-founder at Fourteen10.
“Less automating a layer of junior co-ordinators, more taking an expert and scaling them through automated decision making engines. Wes will help bring this vision to life”
Hamburger brings extensive experience from Okta, Afterpay, and AI-driven email security start-up Tessian. With expertise in software engineering, product development, and applied AI, he will focus on creating systems that improve decision-making and enable fast, high-quality delivery at scale.
“I am excited to join a team that is actually taking steps to disrupt an industry,” he said.
“We are just starting to scratch the surface of how we can use this technology to build the agency of the future. What might have been prohibitively expensive or impossible is now here. We believe we can unlock massive efficiencies that will force us to rethink how brands scale”
This appointment highlights Fourteen10’s commitment to moving beyond traditional agency models, combining marketing science, automation, and experimentation to drive scalable growth.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.