L to R: Jillian Matthews, Josh Casemore, Lisa Costa Santos, Hannah Brennegan.
Youth publisher Pedestrian Group has grown its team by four, with all the new hires coming across from The Guardian.
Jill Matthews joins as national sales director, a newly created role designed to elevate the company’s commercial strategy.
Reporting directly to CEO Mason Rook, she will spearhead innovative approaches for brands and advertisers to connect with Pedestrian’s dedicated audience of young Australians. Matthews previously served as state sales director for VIC and SA at The Guardian Australia.
Josh Casemore joins as NSW sales director, bringing nearly six years of experience from The Guardian Australia. Reporting to Matthews, he will play a key role in driving commercial success across the region.
Hannah Brenegan steps into the role of advertising and partnerships director, bringing nearly four years of success from her tenure at The Guardian Australia. Based in the Sydney office, Hannah’s expertise in creating impactful partnerships will strengthen Pedestrian’s advertising ecosystem and help brands resonate with the youth demographic.
Lisa Costa Santos brings over eight years of experience to her new role as senior advertising and partnerships director, also joining from The Guardian Australia. She will be based in Melbourne and report to Matthews.
Rook said Pedestrian Group is going from strength to strength, reaffirming its place as the go-to platform for Australian youth.
“Our ability to deliver authentic, community-driven content not only strengthens our bond with our readers but also positions us as a trusted alternative to the unpredictable environment of social networks," he said.
“We are excited to welcome Josh, Hannah, and Lisa to Pedestrian Group. Each of them brings unique skills and perspectives that will undoubtedly enhance our ability to deliver value to both our audience and our advertising partners."
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.