Reddit has announced the first four alpha partners for Reddit’s Ads API: VidMob, Sprinklr, adMixt, and PMG.
The foundational partnerships will empower Reddit's advertisers to measure creative efficacy as well as automate, scale and optimise their campaigns to drive increased usability, efficiency and functionality of their Reddit Ads.
Reddit’s Ads API - part of the wider Reddit Marketing API ecosystem currently in development - will offer benefits to all advertisers including enterprise clients spending at scale who will be able to streamline their spend, as well as new and self-serve advertisers who will benefit from a more seamless process as they get started on Reddit.
The four alpha partners span varying marketing disciplines to ensure a diverse set of benefits for Reddit's clients:
- Vidmob: Integrating Reddit’s Ads Manager with Vidmob’s creative analytics will tie ad creative performance to advertiser’s business goals. With Vidmob’s real-time ad performance data and insights, Reddit advertisers will be able to increase ROAS and stretch marketing dollars further with Intelligent Creative.
- Sprinklr: With AI in its unified platform for customer experience management, Sprinklr’s partnership will help advertisers scale their Reddit campaigns while saving time, increasing revenue and mitigating brand risk.
- adMixt: adMixt's technology is purpose-built to optimise and attribute incremental new customer acquisition. Their paid media management and creative service offering will work to enhance Reddit advertiser performance, at the highest scale.
- PMG: The independent agency brings together a team of strategists, technologists and creatives to help brands meet consumers where they are, connecting more Reddit advertisers with the right audience and unlocking new opportunities for the agency’s clients to scale across the Reddit platform.
Reddit COO, Jen Wong, said: “We have long had the aspiration to build an ecosystem of partners via our API that enables more effective and efficient campaign management on our platform.
"The Reddit Ads API will allow a global, diverse set of partners and clients to access all the capabilities we have built and continue to develop to drive performance.
“These foundational alpha partners represent some of the best and brightest across the industry in terms of innovation, creativity and adtech. Having them join our developer ecosystem is tremendously exciting."
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