Games culture and experiences company Fortress has launched Fortress for Brands, a retail media network offering brands direct access to over 1 million Gen Z and Millennial games enthusiasts.
Fortress For Brands will offer opportunities such as brand partnerships, digital signage, esports sponsorships, product placement, in-venue activations and more through Fortress’s venues and digital channels.
With a combined audience of over 1 million across physical and digital platforms, Fortress attracts over 750,000 annual foot traffic at its flagship venues at Emporium in Melbourne and Central Park in Sydney, with more than 250,000 hours played in venue and a reach of 30 million organically.
Fortress' director of partnerships, Gavin McDonough, said Fortress for Brands is a fantastic opportunity for brands looking to speak to a highly-engaged Gen Z and Millennial audience where they play and socialise.
"Ours is an eclectic and diverse audience who congregate around a passion for games culture, be that on a screen or in real life through board and card games at one of our unique venues," he said.
“This range of opportunities means our brand partners are not only unmissable for them, but build affinity and desire by aligning with something they are passionate about at a time when they are open to experiencing something new.
"By merging the excitement of gaming culture with targeted brand engagement, we're creating a platform that's not only effective but also resonates deeply with Gen Z and Millennials."
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