Street poster and outdoor advertising agency Rock Posters has appointed Marcus Seal as general manager.
Seal is a veteran entertainment marketer who has held senior management and marketing positions in Sydney and Melbourne.
Most recently he was head of marketing at The M Agency, a specialist in the music, entertainment and lifestyle domain.
Prior to that he was head of commercial marketing with the world’s largest live entertainment company, Live Nation.
He has also worked at Sony Music as director of international marketing and CEO of independent, Shock Entertainment.
Seal has also held number of board positions throughout his career which include ARIA, Australian Home Entertainment Distributors Association, international digital rights agency MERLIN and the Australian Independent Record Labels Association.
He also gained experience at the City of Melbourne heading up the communications team.
“I am thrilled to have Marcus on board as our new general manager after working with him over many of the company’s 34 years," Rock Posters founder and CEO John D’Aquino says.
"I love the fact he has experienced the world of rock and roll and has also worked extensively with big, international brand partnerships in entertainment as well as government, specifically his tenure at the City of Melbourne.
"Having a few agency years under his belt made him a great fit for Rock Posters. I am confident Marcus and the Rock Posters team Australia-wide will be doing great things together in years to come.”
Seal says he has always done business with the agency in the past because of its ability to make a "big impact".
"They are the only media I have consistently consumed throughout my working life and I love that they can be cost-effectively used creatively by brands, events, festivals, concerts etc," Seal says.
"While Rock Posters has a strong history as leaders in music, comedy and the arts, they also have a strong grounding in fashion (wearables/tech), automotive, alcohol brands, political party messaging at all tiers of government, musical theatre, skateboarding/ action sports, gaming – and that’s just what I’ve seen in a week."
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