Playa Power, a new online platform designed to coach athletes on marketing opportunities, launches this month in Australia,
Ben Parsons, a former SCA group executive, developed the platform with Griffith University.
Playa Power helps athletes to understand and create their brand, in turn aiding brands to increase reach and output from sponsorships.
"We're at a pivotal moment in sports marketing history," said Parsons.
"Our mission is to empower athletes to harness their unique stories and brand potential, transforming how they connect with their audience and redefine how brands integrate into sport in a more meaningful way."
The digital content is hosted by Kate Brown of Sunrise and Megan Barnard from Fox Sports.
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