Former M&C Saatchi managing director David Whittle has been appointed as a non-executive director of Myer, bringing his digital and omni-channel experience to the heritage retailer.
Whittle spent 10 years at M&C Saatchi and held the managing director role for two and a half years before departing in June 2013 shortly after the appointment of current CEO, Jaimes Leggett.
Since then, Whittle has held a number of roles including non-executive director of Greater Western Sydney Giants foundation, non-executive director of Melbourne International Arts Festival and an advisory board member role at Deakin University.
Myer chair Paul McClintock said Whittle's appointment will strengthen the board as the retailer continues to execute its New Myer strategy. The $600 million strategy was unveiled in September with an aim to revive the department store with a “sharper and more focused” range of products and services.
“Dave will bring fresh and innovative perspective to our business and we're looking forward to his insights and input as we implement New Myer,” McClintock said.
“His deep expertise in helping brand appeal to consumers will be invaluable as Myer creates a customer-led offer for our high-value customer.”
Whittle was the first employee of Blue Digital, which at the time claimed to be the oldest digital agency in Australia, which was acquired by Clemenger BBDO in 2006. In addition, he founded an ad-serving, analytics and affiliate marketing software platform, Traffion Technologies, ultimately acquired by Netratings.
“I'm passionate about innovation, so it's perfect timing for me to bring my skills and experience to the team as Myer embarks on its five-year transformation program," Whittle said.
Myer is fresh from launching its 2015 Christmas campaign with Clemenger BBDO Melbourne, which takes form as a stop-motion Christmas campaign, selling itself as the place “Where Christmas comes for Christmas”.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.