Former Hogarth COO named Genero's MD of global client solutions

Genero, a global creative and production solution for enterprise brands, has named Chloe Lane MD for global client solutions. 

Lane has 20 years of experience spanning both agency and client-side in the UK and Australia, with stints at TBWA, JWT, The Engine Group and a recent post of four years as chief operating officer at Hogarth Australia. Post Hogarth, Lane embraced strategic client consultancy roles, notably with The Woolworths Group.

Lane said the marketing landscape is dynamic, and being flexible is the name of the game now.

“With Genero’s model, encompassing a purpose-built production platform, a vast global network of creatives and an internal team of production and content experts, I recognised the huge opportunity to create sustainable creative partnership solutions that not only address today's challenges, but also prepare us for a future where disruption intensifies," she said.

"This flexibility ensures brands adapt and remain relevant, allowing them to change their strategies as quickly as the market evolves while delivering on-point creative and enhancing effectiveness.”

Mick Entwisle, founder and CEO of Genero, said as the company approaches 15 years in the creative and production space, it has seen first hand the rapid and constant change across the industry, and the resulting on-going complexity for marketers.

"Together with Chloe, we’re evolving our solution, to provide an even greater level of flexibility, efficiency and creative quality to help marketers navigate those challenges," he said.

"We’re thrilled to have Chloe on board, adding her vast expertise and insight, to deliver this solution and continually improve our offer for clients”.