David Gaskill, the former managing director of Simon Ryan's Foxcatcher, today revealed ZRO Fox, AI driven technology to collect and organise data for brands, creative and media agencies.
ZRO Fox captures customer and brand data generated by digital properties such as mobile apps, websites and ecommerce stores.
The technology focuses on understanding customer interactions to inform enterprise AI applications across creative, media, CX and product.
Gaskill says ZRO Fox unlocks the full value of first-party data.
The first use case will be a programmatic trading desk in partnership with digital media advertising technology company Adform.
Amy Jansen-Flynn, regional manager APAC, Adform, says she is looking forward to working with ZRO Fox.
"With the ultimate deprecation of cookies finally underway, brands will need solutions that can deliver a holistic view of their media performance alongside data infrastructure that enables them to activate on these insights," says Jansen-Flynn.
ZRO Fox is headquartered in Melbourne.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.