Content marketing platform platform Fabulate has appointed Liam Walsh to the board.
Walsh is a former managing director of Facebook in Australia, who rose to the role of Facebook’s preferred marketing developer (PMD) for JAPAC overseeing the platform’s tool to assist advertisers run marketing and advertising across the region.
More recently Walsh was programmatic platform Amobee’s managing director between 2015 and 2021 and has a long history of publisher and agency side leadership.
Toby Kennett, CEO of Fabulate, says Walsh joins at a pivotal time for Fabulate with expansion into the wider region
Walsh said he is stoked to work with this team of passionate, curious, and diligent team of people.
“Fabulate is a platform that solves the meaningful problem of how to take advantage of the influencer and content creator opportunity, and to do so with better outcomes than most are achieving now," Walsh said.
Fabulate recently celebrated its four year anniversary, since its founding. It also comes after Fabulate’s expansion in 2022 into the New Zealand market.
Ben Gunn, chief revenue officer of Fabulate, said Fabulate has established a key place in the Australian / New Zealand influencer and content market space.
“Liam’s expertise and guidance to our executive team as we seek to take Fabulate, as a platform, to the next level will be invaluable in both the product offering for marketers and agencies but also in terms of his relationships across the APAC region. We could not be more excited," Gunn said.
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