Former BT Financial chief marketing officer, Mark Murray, has become a partner of mobile customer experience (CX) company Geronimo.
Murray has taken on the role of chief operating officer as the business continues to expand and build its capabilities.
A marketer with more than 20 years’ experience, Murray joins Geronimo following an extensive career in financial services, including three years as CMO at Westpac owned wealth management arm BT Financial.
Prior to that he worked at Commonwealth Bank for more than a decade rising to general manager, leading consumer marketing for more than five years.
Murray will work alongside Geronimo founder and CEO Matthew Hunt to further capitalise on the increasing demand from brands for end-to-end customer experiences across mobile platforms.
“As a former marketer, I look forward to working with Matt and the team and using my experience in bringing together digital, data and marketing to deliver outstanding customer experiences for clients,” Murray says.
Geronimo offers a full suite of services including business and technology consulting, CX, UX and UI design, integrated creative development, media, data and analytics to connect people, products and brands across the mobile ecosystem.
Hunt says Murray's appointment comes at a "pivotal moment" for the business.
“We have ambitious plans to move into new markets and we continue to attract senior talent to the business to ensure that we are at the leading edge of mobile CX service delivery," Hunt says.
"His marketing background and deep understanding of strategy and execution will enable us to drive the business forward and I’m delighted he has come onboard.”
Established in 2015, Geronimo works with a number of agencies and brands including Blackmores, Tabcorp, Woolworths and Jurlique.
In 2017 it acquired near-field communication (NFC) specialist Tapit Media, in addition to digital creative agency Digital Media Group (DMG).
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