Brand experience and innovation company Akcelo has appointed senior marketer Anne Ngo as martech and customer strategy director.
Ngo will help Akcelo clients grow their customer marketing and martech maturity by leveraging her knowledge of the challenges brands face in delivering an omni-channel customer experience driven by data and customer insights.
“Helping clients transform their customer experience is central to our purpose, so I am delighted that we’ve been able to attract someone of Anne’s calibre and experience to Akcelo," Akcelo CEO Aden Hepburn says.
"She’s worked with leading brands in Australia and the US to build acquisition and retention programs at scale. She’s a significant addition to the team and will bring her considerable expertise to our growing client base.”
For more than 15 years, Ngo has worked in a variety of marketing roles with specialisations in customer lifecycle and retention strategy, digital marketing and martech enablement and design of data-driven, integrated multi-channel marketing solutions.
From 2007 she worked in multiple sectors within financial services, including almost ten years at American Express (AMEX), both in Sydney and New York, where she rose to become director, strategic partnerships, global network services.
She was also head of marketing, cards and insurance, at Latitude Financial for more than three years and head of marketing at fintech player FlexiGroup.
“Key to building brand experiences is utilising data and marketing technology to deliver consistent and personalised communications to customers, together with creative that is right for the channel," Ngo says.
"Having had an extensive career in developing customer lifecycle strategy and digital marketing programs, I’m looking forward to bringing my skills to Akcelo and working with a range of diverse partner clients to help their brands grow.”
Akcelo launched in July to ‘build brands for the experience era’ by bridging the disconnect between a brand’s DNA and the experience a consumer has when they engage with it across its ecosystem.
Its clients include TikTok, Lion’s portfolio of beer brands, Primo Foods, HCF, Australian Wool, Surf Stitch and Stockland.
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