Marketing advisory, strategy and analytics company Forethought has appointed three staff and promoted two for BrandComms.AI, its Generative AI platform.
Isobell Roberts has been promoted to creative and communications director from head of digital and communications, after a year of development co-leading BrandComms.AI.
Zoe Dyer has also been promoted from to AI creative engineer from designer. She has been at Forethought since 2022, working across client projects and playing a key role in integrating AI-driven design solutions.
Annie Dang joins as senior platform developer from Nektar.ai in Singapore, where she was a senior software engineer. A specialist in software development, machine learning and cloud infrastructure, her 12-year career also includes stints in Seoul and London.
Thomas Berard has been appointed as AI designer. With an emphasis on AI prompt engineering, he has worked collaboratively alongside Sony Music, Cirque Du Soleil, Jason Derulo, Eskimo Joe and Slash from Guns N’ Roses.
Isabella Wills also joins Forethought as an AI designer.
The BrandComms.AI platform allows marketers and brands to generate on-strategy creative ideas anchored in consumer behaviour and tested with real consumers.
Forethought founder and executive chairman, Ken Roberts, said BrandComms.AI is trained on Forethought’s 30-plus years of marketing science methodologies, all delivered in a single platform.
"So, it demands the best, smartest and most innovative team to deliver on this legacy, and the diverse range of skillsets we have here will do exactly that," he said.
“As Gen AI technology rolls on – and scepticism about other products rises – we are confident our offering is at the forefront of game-changing marketing effectiveness, in part, because of our rich Content Store feeding the inputs required to produce creative concepts. I am excited to be able to promote Isobell and Zoe, and to welcome our new members to the team.”
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