Digital video is the top growth category for advertising in 2025, according to forecasts in the Myers Report annual survey.
The 40th survey polled 3,500 advertising and media decision-makers in collaboration with industry bodies and media agencies including Publicis, IPG Mediabrands, dentsu and GroupM.
“This year’s survey data reflects a continued evolution in ad spending priorities, with digital, streaming, and multicultural media at the forefront,” said Jack Myers, a self-described media ecologist.
“We’re seeing an industry-wide commitment to not only drive business results but also align with social values by supporting diverse and multicultural media outlets.”
A quarter (24%) of respondents indicated a significant increase and 51% noting moderate growth nfor CTV/Streaming/OTT Video.
This aligns with eMarketer’s projections, which estimate that digital video ad spending will grow by 13% in 2025, driven largely by consumer migration to streaming platforms.
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