Forecast: Significant increase in digital video ad spending ahead

By AdNews | 12 November 2024
 

Digital video is the top growth category for advertising in 2025, according to forecasts in the Myers Report annual survey.

The 40th survey polled 3,500 advertising and media decision-makers in collaboration with industry bodies and media agencies including Publicis, IPG Mediabrands, dentsu and GroupM.  

“This year’s survey data reflects a continued evolution in ad spending priorities, with digital, streaming, and multicultural media at the forefront,” said Jack Myers, a self-described media ecologist.

“We’re seeing an industry-wide commitment to not only drive business results but also align with social values by supporting diverse and multicultural media outlets.”

A quarter (24%) of respondents indicated a significant increase and 51% noting moderate growth nfor CTV/Streaming/OTT Video.

This aligns with eMarketer’s projections, which estimate that digital video ad spending will grow by 13% in 2025, driven largely by consumer migration to streaming platforms.

 

Myers report screenshot nov 2024

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