Flywheel, the cloud-based digital commerce practice within Omnicom, has named Mohammad Heidari Far managing director and Elise Luu as eCommerce director for Australia.
Heidari Far joins Flywheel from his role as ANZ MD of Omnicom Media Group’s Transact e-commerce consultancy, where he helped brands scale eCommerce sales and grow share of digital shelf on Amazon, eRetail and direct-to- consumer channels.
Luu has been at Flywheel for five years and will lead the Australian client services team, focusing on clients in the FMCG, consumer electronics, and pharmaceutical sectors. Having previously managed the Australian client portfolio from Singapore, she we will be based in Sydney alongside Heidari Far.
Flywheel CEO Alex McCord said Australia represents one of the most dynamic and high-growth regions for digital commerce.
"Mo and Elise bring strong leadership, expertise, and a proven track record of success in unlocking growth for clients both globally and locally," said McCord.
"They will be instrumental in driving value for Omnicom’s clients as we continue to expand our presence and deliver transformative commerce solutions in the region.”
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