Insulation supplier Fletcher Insulation has selected digital and CX agency CX Lavender to its customer experience account.
With customer demand shifting towards sustainability, this appointment will help the company meet new expectations.
CX Lavender work on Fletcher Insulations' customer experiences, from first touch points to post-purchase engagement.
CX Lavender CEO Adam Washington said the agency is excited to work with Fletcher Insulation.
"We’re seeing a real shift in B2C equivalent CX expectations with B2B trade industries. More than ever, trades are seeking connected digital service and supplier brands that share their values, particularly around sustainability," Washington said.
"We’re looking forward to helping Fletcher exceed those expectations.”
Fletcher Insulation national marketing, technical and customer manager Roger Pecnik said the business has been on a transformational journey over the last 7 years.
"We see this partnership with CX Lavender is a critical step in helping us engage with our customers in a more meaningful way," Pecnik said.
"We believe CX Lavender will help us understand our customers better and help us rethink how we engage with them at every touchpoint to create a better experience.”
First work is underway with innovation changes expected in the first half of 2025.
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